Mark Motors Group Promotes Alfa Romeo and Maserati Luxury Brands at 2019 Ottawa Gatineau International Auto Show with EHC Global’s ADRail™ Escalator Handrail Solution

FOR IMMEDIATE RELEASE

September 30, 2019 (Oshawa, Canada) ─ EHC Global (EHC) is pleased to announce The Mark Motors Group has implemented EHC’s ADRail™ escalator handrail solution to promote Alfa Romeo and Maserati luxury brands to engage with attendees of the 2019 Ottawa Gatineau International Auto Show. The annual auto show took place between March 21-24 at the Shaw Centre in downtown Ottawa, Canada. The Mark Motors Group is one of Ottawa’s premier luxury car dealership groups, representing distinguished brands such as Alfa Romeo, Audi, Maserati, Porsche and soon Jaguar Land Rover. The installation of the ADRail™ campaign was managed and executed by Time2Ad Inc., EHC’s Canadian ADRail™ licensee.

“Mark Motors Group is proud to announce their participation and successful completion of another Ottawa Gatineau International Auto Show,” commented Liza Mrak, Mark Motors Group Executive Vice-President. “We are once again delighted by the eye-catching, inventive nature of ADRail™ escalator handrail wrap to draw attention to our luxury brands.”

EHC is proud to have provided ADRail™ escalator handrail advertising solutions to The Mark Motors Group in the past, featuring ADRail™ for the luxury brand Porsche at the 2018 Ottawa Gatineau International Auto Show.

“We are very pleased to have implemented EHC Global’s ADRail™ escalator handrail advertising solution once again at this year’s Ottawa-Gatineau International Auto Show,” adds Peter Ginsberg, Show Producer. “ADRail™ provides a unique and exclusive hands-on opportunity for automotive manufacturers and sponsors to increase brand awareness and connect with thousands of consumers throughout the auto show.”

ADRail™ has been specifically developed by EHC for escalators and moving walks and consists of a custom graphic film applied directly over the handrail by a qualified installer. ADRail™ features an antimicrobial surface and is ideal for short-term advertising, branding, and safety awareness campaigns. ADRail™ also provides a source of ancillary revenue for building owners, property managers, and event organizers. To date, EHC and its global network of licensees have implemented ADRail™ installations worldwide to promote leading car brands such Audi, BMW, Mercedes-Benz, Porsche, Range Rover, Land Rover, Smart, Suzuki, Nissan, Kia, Toyota, and Mazda.

 

About EHC Global Inc.

Established in 1977, EHC Global Inc. (EHC) is a leading manufacturer and supplier of handrails, rollers, safety brushes, elevator belts, strategic components, and integrated solutions to the vertical transportation industry. EHC also provides a comprehensive range of technical services to OEMs including field-splicing, Service+, project management and assembly, installation, removal, and modernization of escalators and moving walks. Each day, EHC helps millions of people all over the world move safely and comfortably in public transit systems, airports, office buildings, convention centers, shopping centers, hospitals, condominiums, and other urban spaces. EHC is committed to developing sustainable solutions that optimize safety, enhance value, and meet the challenging demands of OEMs, designers, building owners, and facility managers. To accomplish this, EHC employs top material scientists and engineers and continues to invest in R&D, product development, and next-generation polymer and composite extrusion technology. EHC has manufacturing and distribution facilities in Canada, Germany, Spain, France, Brazil, and China and a global network of sales offices including Mexico, Slovakia, United Kingdom, and the USA as well as EHC partners in all major markets globally. For more information about EHC, visit www.ehc-global.com.

 

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Media Contact:

John M. Calderon
Director of Marketing
EHC Global
1287 Boundary Road, Oshawa, ON L1J 6Z7 (Canada)
O: 905-432-6600, Ext. 217
M: 647-456-7547
www.ehc-global.com
john.calderon@ehc-global.com

Nissan Canada Showcases Altima Sedan Brand at 2019 Montreal International Auto Show with EHC Global’s ADRail™ Escalator Handrail Solution

 

February 2, 2019 (Oshawa, Canada) ─ EHC Global (EHC), a leading manufacturer of handrails, rollers, composite steel belts, and components to the vertical transportation industry, is pleased to announce Nissan Canada Inc. (NCI) implemented EHC’s ADRail™ escalator handrail solution to promote the Altima sedan brand at the 2019 Montreal International Auto Show (MIAS). NCI is the Canadian sales, marketing, and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc.

 

The MIAS show, produced by Montreal Automobile Dealers Corporation in collaboration with Montreal Gazette, took place from January 18-27 at the Palais des congrès de Montréal in Montréal, Quebec, Canada. The installation of the ADRail™ campaign was managed and executed by Time2Ad Inc., EHC’s Canadian ADRail™ licensee.

 

ADRail™ has been specifically developed by EHC for escalators and moving walks and consists of a custom graphic film applied directly over the handrail by a qualified installer. ADRail™ features an antimicrobial surface and is ideal for short-term advertising, branding, and safety awareness campaigns. ADRail™ also provides a source of ancillary revenue for building owners, property managers, and event organizers.

 

Many leading car brands have implemented EHC’s ADRail™ escalator handrail campaigns throughout the world including Audi, BMW, Mercedes-Benz, Porsche, Range Rover, Land Rover, Smart, Suzuki, Nissan, Kia, Toyota, and Mazda.

  

About EHC Global Inc.

 

Established in 1977, EHC Global Inc. (EHC) is a leading manufacturer of handrails, rollers, and lift components for escalators, elevators, and moving walks. Each day, EHC helps millions of people all over the world move safely and comfortably in convention centers, public transit systems, shopping centers, airports, office buildings, hospitals, condominiums, and other urban spaces. EHC is committed to developing sustainable solutions that optimize safety, enhance value, and meet the challenging demands of OEMs, designers, building owners, and facility managers. To accomplish this, EHC employs top material scientists and engineers and continues to invest in R&D, product development and next-generation polymer and composite extrusion technology. EHC has manufacturing and distribution facilities in Canada, Germany, Spain, France, Brazil and China and a global network of sales offices including Mexico, Slovakia, United Kingdom, and the USA as well as EHC partners in all major markets globally. For more information about EHC, visit www.ehc-global.com.

 

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Media Contact:
John M. Calderon
Director of Marketing
EHC Global
1287 Boundary Road, Oshawa, ON L1J 6Z7 (Canada)
O: 905-432-6600, Ext. 217
M: 647-456-7547
www.ehc-global.com
john.calderon@ehc-global.com

 

 

Mark Motors Group Promotes Porsche Luxury Brand at 2018 Ottawa Gatineau International Auto Show with EHC Global’s ADRail™ Escalator Handrail Solution

FOR IMMEDIATE RELEASE

 

March 26, 2018 (Oshawa, Canada) ─ EHC Global (EHC), a leading manufacturer of handrails, rollers, composite steel belts, and components to the vertical transportation industry, is proud to announce The Mark Motors Group has implemented EHC’s ADRail™ escalator handrail solution to promote the Porsche luxury brand and engage attendees at the 2018 Ottawa Gatineau International Auto Show. The annual auto show took place between March 22-25 at the Shaw Centre in downtown Ottawa, Canada. The Mark Motors Group is one of Ottawa’s premier luxury car dealerships, representing prestigious brands such as Audi and Porsche. The installation of the ADRail™ campaign was managed and executed by Time2Ad Inc., EHC’s Canadian ADRail™ licensee.

 

“We are excited about the new redesign of the 2019 Porsche Cayenne, and love the innovative nature of the ADRail™ escalator handrail wrap,” said Liza Mrak, Mark Motors Group Executive Vice-President. “This eye-catching ad is strategically located on the escalator leading into the Porsche section to ignite interest and drive car-enthusiasts into our display.”

 

ADRail™ has been specifically developed by EHC for escalators and moving walks and consists of a custom graphic film applied directly over the handrail by a qualified installer. ADRail™ features an antimicrobial surface and is ideal for short-term advertising, branding, and safety awareness campaigns. ADRail™ also provides a source of ancillary revenue for building owners, property managers, and event organizers. To date, EHC and its global network of licensees have completed thousands ADRail™ installations worldwide and has worked with leading car brands including Audi, BMW, Mercedes-Benz, Porsche, Range Rover, Land Rover, Smart, Suzuki, Nissan, Kia, Toyota, and Mazda.

 

About EHC Global Inc.

Established in 1977, EHC Global Inc. (EHC) is a leading manufacturer of handrails, rollers, composite steel belts and components for escalators, elevators and moving walks. Each day, EHC helps millions of people all over the world move safely and comfortably in convention centers, public transit systems, shopping centers, airports, office buildings, hospitals, condominiums, and other urban spaces. EHC is committed to developing sustainable solutions that optimize safety, enhance value, and meet the challenging demands of OEMs, designers, building owners and facility managers. To accomplish this, EHC employs top material scientists and engineers and continues to invest in R&D, product development and next-generation polymer and composite extrusion technology. EHC has manufacturing and distribution facilities in Canada, Germany, Spain, France, Brazil and China and a global network of sales offices including Barbados, Mexico, Slovakia, United Kingdom and the USA as well as EHC partners in all major markets globally. For more information about EHC, visit www.ehc-global.com.

 

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Media Contact:

John M. Calderon
Director of Marketing
EHC Global
1287 Boundary Road, Oshawa, ON L1J 6Z7 (Canada)
O: 905-432-6600, Ext. 217
M: 647-456-7547
www.ehc-global.com
john.calderon@ehc-global.com

 

 

PUBLIC SERVICE ANNOUNCEMENT: SIGNAGE ON ESCALATOR & MOVING WALK HANDRAILS

October 15th, 2013

An open letter to all Authorities Having Jurisdiction, Maintenance Contractors, Consultants, and Equipment Owners in the United States and Canada:

The topic of signage on escalator & moving walk handrails has been one of considerable discussion over the past several years.

ASME A17.1-2010/CSA B.44-10, section 6.1.6.9.2, specifies that no “additional signage” shall be permitted within the “safety-zone” of the escalator.  Similar language can be found in 6.2.6.8.2 pertaining to moving walks.  The same paragraph goes on to define the Safety Zone as an area that extends 118” (3m) horizontally outward from the newel and cautions that additional signage should not impede traffic flow.  ASME A17.3 – 2011 only addresses mandatory Caution Signs and contains no language regarding Additional Signage.

Various interpretations of the “additional signage” wording have in the past lead to acceptance of handrail signage in some jurisdictions and refusal in others.

The purpose of this communication is to provide an update on code revisions, address perceived safety concerns, and open a channel for feedback and additional requests for information.

Late 2011; the A17 Escalator and Moving Walk Committee unanimously approved revisions to sections 6.1.6.9.2 and 6.2.6.8.2 and the creation of 6.1.6.9.3 and 6.2.6.8.3.   These changes specifically permit handrail signs or graphics on escalators and moving walks providing that they do not distract, impede passenger flow, or impair the operation of safety devices.  At their May 9 2012 meeting, the A17 Standards Committee approved these revisions for publication in A7.1 – 2013.

The benefits of simple motion indicators on handrails have been widely known for decades; they provide better visual cues of speed and direction of travel for escalator passengers, especially for children and the elderly.  With today’s evolved print technology it is now possible to provide handrail motion indicators in full-color and in high-resolution; resulting in opportunities to convey safety, directional, or other information to the riding public in a tactile and interactive way.

In a world where we are bombarded with distractions handrail signs and graphics direct passenger focus to the escalator; improving the frequency of handrail holding and of natural steps both on & off the escalator.

Pilot installations on four escalators in the Washington Metro Area Transit Authority demonstrated how handrail signage can be used to positively reinforce the mandatory Caution Signage required in 6.1.6.9.1/ 6.2.6.8.1. and to further mitigate accident risks.

There are presently two types of handrail signs and graphics; one designed to be changed regularly on-site, the other a permanent addition to the handrail.   Both have undergone rigorous testing in aggressive laboratory environments and with extensive world-wide field installations.

Temporary installations are accomplished with the addition of a durable composite thermoplastic film; engineered specifically for field-application to escalator and moving walk handrails.   Stringent procedures and quality guidelines ensure that handrails must pass inspection prior to application and daily unit start-up and shut-down procedures are supplemented with additional inspection requirements.

Further information is available to all upon request and feedback based on your experiences with handrail signs and graphics is most welcome.

The cooperation of all Authorities Having Jurisdiction in granting any required variances until such time as A17.1 -2013 has been adopted is a step forward in improving Passenger Safety on Escalator and Moving Walks and is sincerely appreciated.

EHC GLOBAL Handrail Signage

For further information; please contact:

Patrick R. Bothwell  |  Director of Sales  |  EHC GLOBAL
Telephone: 1-905-447-6709
E-mail:  patrick.bothwell@ehc-global.com