ADRail™ - Escalator Handrail Advertising. ADRail™ is a new and innovative form of advertising and branding for escalators and moving walks, brought to you by EHC Global, the world's largest handrail manufacturer. EHC custom prints, installs and removes a film that has been specially formulated to provide rich, vibrant colours, as well as clear and concise messages.
ADRail™ features Patented technology and reliable material that will entice both advertisers and consumers alike. With ADRail™ on your handrails, you’re always one step ahead.
ADRail™ is Safe and Reliable
ADRail™ has been installed by EHC and our licensees in high traffic areas to test real-life installations in shopping malls, hotels, transit systems and department stores. ADRail™ holds TüV certification and does not hinder the operation of escalators or moving walks.
ADRail™ meets and surpasses safety requirements and flammability tests.
ADRail™ enhances escalator safety by:
Indicating Motion – the speed and direction of travel.
Improving Aesthetics – ADRail™ looks glossy and clean, ensuring that passengers are more receptive to holding the handrail; a key factor in reducing escalator accidents.
Safety Messages – ADRail™ can remind passengers to “hold the handrail” for their safety.
ADRail™ Film Properties
ADRail™ is UV stable and supports high resolution printing - brilliant surface, durable colour.
ADRail™ is available in all handrail widths.
Resists vandalism because it wraps fully around the handrail.
Performs well in both indoor and outdoor sites.
ADRail™ is Effective
A study was completed to determine advertising recall rates using ADRail™ on escalator handrails and moving walks. In summary:
57% of the escalator passengers interviewed noticed the advertising.
28% recalled the specific ad.
Approximately 47% of those recalling the ad admitted that ADRail™ increased their interest in buying the product.
