Mark Motors Group Promotes Alfa Romeo and Maserati Luxury Brands at 2019 Ottawa Gatineau International Auto Show with EHC Global’s ADRail™ Escalator Handrail Solution

FOR IMMEDIATE RELEASE

September 30, 2019 (Oshawa, Canada) ─ EHC Global (EHC) is pleased to announce The Mark Motors Group has implemented EHC’s ADRail™ escalator handrail solution to promote Alfa Romeo and Maserati luxury brands to engage with attendees of the 2019 Ottawa Gatineau International Auto Show. The annual auto show took place between March 21-24 at the Shaw Centre in downtown Ottawa, Canada. The Mark Motors Group is one of Ottawa’s premier luxury car dealership groups, representing distinguished brands such as Alfa Romeo, Audi, Maserati, Porsche and soon Jaguar Land Rover. The installation of the ADRail™ campaign was managed and executed by Time2Ad Inc., EHC’s Canadian ADRail™ licensee.

“Mark Motors Group is proud to announce their participation and successful completion of another Ottawa Gatineau International Auto Show,” commented Liza Mrak, Mark Motors Group Executive Vice-President. “We are once again delighted by the eye-catching, inventive nature of ADRail™ escalator handrail wrap to draw attention to our luxury brands.”

EHC is proud to have provided ADRail™ escalator handrail advertising solutions to The Mark Motors Group in the past, featuring ADRail™ for the luxury brand Porsche at the 2018 Ottawa Gatineau International Auto Show.

“We are very pleased to have implemented EHC Global’s ADRail™ escalator handrail advertising solution once again at this year’s Ottawa-Gatineau International Auto Show,” adds Peter Ginsberg, Show Producer. “ADRail™ provides a unique and exclusive hands-on opportunity for automotive manufacturers and sponsors to increase brand awareness and connect with thousands of consumers throughout the auto show.”

ADRail™ has been specifically developed by EHC for escalators and moving walks and consists of a custom graphic film applied directly over the handrail by a qualified installer. ADRail™ features an antimicrobial surface and is ideal for short-term advertising, branding, and safety awareness campaigns. ADRail™ also provides a source of ancillary revenue for building owners, property managers, and event organizers. To date, EHC and its global network of licensees have implemented ADRail™ installations worldwide to promote leading car brands such Audi, BMW, Mercedes-Benz, Porsche, Range Rover, Land Rover, Smart, Suzuki, Nissan, Kia, Toyota, and Mazda.

 

About EHC Global Inc.

Established in 1977, EHC Global Inc. (EHC) is a leading manufacturer and supplier of handrails, rollers, safety brushes, elevator belts, strategic components, and integrated solutions to the vertical transportation industry. EHC also provides a comprehensive range of technical services to OEMs including field-splicing, Service+, project management and assembly, installation, removal, and modernization of escalators and moving walks. Each day, EHC helps millions of people all over the world move safely and comfortably in public transit systems, airports, office buildings, convention centers, shopping centers, hospitals, condominiums, and other urban spaces. EHC is committed to developing sustainable solutions that optimize safety, enhance value, and meet the challenging demands of OEMs, designers, building owners, and facility managers. To accomplish this, EHC employs top material scientists and engineers and continues to invest in R&D, product development, and next-generation polymer and composite extrusion technology. EHC has manufacturing and distribution facilities in Canada, Germany, Spain, France, Brazil, and China and a global network of sales offices including Mexico, Slovakia, United Kingdom, and the USA as well as EHC partners in all major markets globally. For more information about EHC, visit www.ehc-global.com.

 

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Media Contact:

John M. Calderon
Director of Marketing
EHC Global
1287 Boundary Road, Oshawa, ON L1J 6Z7 (Canada)
O: 905-432-6600, Ext. 217
M: 647-456-7547
www.ehc-global.com
john.calderon@ehc-global.com