EHC Global’s ADRail™ Handrail Solution Featured in New Balance Training Footwear and Apparel In-Store Campaign


ADRail™ Escalator Handrail Technology Enhances New Balance Training’s Tactile Branding Experience at Sports Experts Flagship Store in Downtown Montréal

May 22, 2018 (Oshawa, Canada) ─ EHC Global (EHC), a leading manufacturer of components and integrated solutions to the vertical transportation industry, is pleased to announce that New Balance Athletics, Inc. has recently implemented EHC’s patented ADRail™ escalator handrail film platform as part of their current interactive and hands-on New Balance Training branding campaign at the Sports Experts flagship store in downtown Montréal, Canada. The installation of the ADRail™ campaign was managed and executed by Time2Ad Inc., EHC’s exclusive Canadian ADRail™ licensee.

The New Balance Training footwear and apparel campaign was launched on January 25 and features EHC’s patented ADRail™ handrail film technology. ADRail™ is installed directly over the escalator handrail by an EHC-trained and certified technician. The installation and removal process is quick (approximately 60 minutes to install and less than 30 minutes to remove) and does not compromise the performance or service life of the escalator handrail. To date, EHC and its global network of licensees have completed over two thousand ADRail™ installations worldwide.

“ADRail™ was specifically developed by EHC Global for short-term advertising, branding and safety campaigns on escalators and moving walks within retail environments, convention centres, shopping malls, airports and other public spaces,” says Jeno Eppel, President and Chief Executive Officer of EHC. “Our innovative and proven ADRail™ solution can literally transform a ubiquitous black handrail into an attention-grabbing, dynamic and memorable tactile branding experience.”

Additional New Balance Training campaign elements include custom graphics on the escalator balustrades, footwear display tables in all Sports Experts locations, a digital campaign streamed on Sports Experts-owned channels, and custom NB Training videos that will be run in-store on digital screens and on social media channels.

“For New Balance, branding a prominent (and unconventional) section of retail space within this experiential store format with EHC’s innovative ADRail™ solution provided an opportunity to delight consumers, adding a tactile branding element to the overall Training campaign,” says Mark Wasserman, Marketing Manager of New Balance Athletics, Inc. “The larger than life activation allows consumers to see and engage with our brand and get inspired on their path to purchase, and adds to other great consumer activations like the NB Stride I.D. 3D foot scanning technology which is situated on the third floor.”

In May 2017, Sports Experts ( officially reopened its downtown Montréal store on the corner of Sainte-Catherine and Mansfield. The $10-million investment included the addition of a third floor, the modernization of two existing escalators and the integration of the latest technologies, including smart mirrors equipped with motion sensors, an indoor track, a New Balance shoe lab, and multiple HD video walls. The 60,000-square-foot store is now the largest Sports Experts store in Quebec. A division of FGL Sports Ltd., Sports Experts has been the go-to retailer for active Quebecers for nearly 50 years and features more than 105 stores in the province.

EHC Global is a proud and long-standing provider of escalator handrail and other lift solutions to leading sporting goods brands and retailers around the world including Bass Pro Shops, Cabela’s, Champs Sports, Dick’s Sporting Goods, Foot Locker, Mike Sport, Modell’s Sporting Goods, Nike, Scheels, Sport Chek, Sportarena, Under Armour and Viladomat.

About EHC Global Inc.
Established in 1977, EHC Global Inc. (EHC) is a leading manufacturer of handrails, rollers and lift components for escalators, elevators and moving walks. Each day, EHC helps millions of people all over the world move safely and comfortably in public transit systems, shopping centers, airports, office buildings, hospitals, condominiums and other metropolitan spaces. EHC is committed to developing sustainable solutions that optimize safety, enhance value and meet the challenging demands of OEMs, designers, building owners and facility managers. To accomplish this, EHC employs top material scientists and engineers and continues to invest in R&D, product development, and next-generation polymer and composite extrusion technology. EHC has manufacturing and distribution facilities in Canada, Germany, Spain, France, Brazil and China and a global network of sales offices including Barbados, Mexico, Slovakia, United Kingdom and the USA as well as EHC partners in all major markets globally. For more information about EHC, visit


Media Contacts:
John M. Calderon
Director of Marketing
EHC Global
1287 Boundary Road, Oshawa, ON L1J 6Z7 (Canada)
O: 905-432-6600, Ext. 217; M: 647-456-7547




October 15th, 2013

An open letter to all Authorities Having Jurisdiction, Maintenance Contractors, Consultants, and Equipment Owners in the United States and Canada:

The topic of signage on escalator & moving walk handrails has been one of considerable discussion over the past several years.

ASME A17.1-2010/CSA B.44-10, section, specifies that no “additional signage” shall be permitted within the “safety-zone” of the escalator.  Similar language can be found in pertaining to moving walks.  The same paragraph goes on to define the Safety Zone as an area that extends 118” (3m) horizontally outward from the newel and cautions that additional signage should not impede traffic flow.  ASME A17.3 – 2011 only addresses mandatory Caution Signs and contains no language regarding Additional Signage.

Various interpretations of the “additional signage” wording have in the past lead to acceptance of handrail signage in some jurisdictions and refusal in others.

The purpose of this communication is to provide an update on code revisions, address perceived safety concerns, and open a channel for feedback and additional requests for information.

Late 2011; the A17 Escalator and Moving Walk Committee unanimously approved revisions to sections and and the creation of and   These changes specifically permit handrail signs or graphics on escalators and moving walks providing that they do not distract, impede passenger flow, or impair the operation of safety devices.  At their May 9 2012 meeting, the A17 Standards Committee approved these revisions for publication in A7.1 – 2013.

The benefits of simple motion indicators on handrails have been widely known for decades; they provide better visual cues of speed and direction of travel for escalator passengers, especially for children and the elderly.  With today’s evolved print technology it is now possible to provide handrail motion indicators in full-color and in high-resolution; resulting in opportunities to convey safety, directional, or other information to the riding public in a tactile and interactive way.

In a world where we are bombarded with distractions handrail signs and graphics direct passenger focus to the escalator; improving the frequency of handrail holding and of natural steps both on & off the escalator.

Pilot installations on four escalators in the Washington Metro Area Transit Authority demonstrated how handrail signage can be used to positively reinforce the mandatory Caution Signage required in and to further mitigate accident risks.

There are presently two types of handrail signs and graphics; one designed to be changed regularly on-site, the other a permanent addition to the handrail.   Both have undergone rigorous testing in aggressive laboratory environments and with extensive world-wide field installations.

Temporary installations are accomplished with the addition of a durable composite thermoplastic film; engineered specifically for field-application to escalator and moving walk handrails.   Stringent procedures and quality guidelines ensure that handrails must pass inspection prior to application and daily unit start-up and shut-down procedures are supplemented with additional inspection requirements.

Further information is available to all upon request and feedback based on your experiences with handrail signs and graphics is most welcome.

The cooperation of all Authorities Having Jurisdiction in granting any required variances until such time as A17.1 -2013 has been adopted is a step forward in improving Passenger Safety on Escalator and Moving Walks and is sincerely appreciated.

EHC GLOBAL Handrail Signage

For further information; please contact:

Patrick R. Bothwell  |  Director of Sales  |  EHC GLOBAL
Telephone: 1-905-447-6709

EHC Global Expands Service

Baesweiler, Germany – December 4th, 2012

As part of its expanding business plan, EHC Global is pleased to announce that Escalator Installation Services will be offered throughout Germany, Austria and Switzerland.  Building on successful projects and experience in other parts of Europe, EHC Global is excited to be taking on a more substantial role in the industry and foresees great potential in the expansion of Escalator Installation Services to this market.

Lays ADRail Installation

Lays Potato Chips illustrates the fundamental ingredient in their product – potatoes! The potatoes are “sprouting” out of a real potato plant at the bottom of the escalator. Clever use of additional props that complements this visually stunning ADRail campaign. Check out the video to see the Lays ADRail installation at Yorkdale Mall in Toronto, Ontario.[wpvideo pwoN6iOV]